17 Oct '17, 2pm

Dealing with duplicate content

Dealing with duplicate content

Using 301 redirects: This is a useful approach if you plan to remove any duplicate content pieces from your site. Since some of those pages may have received links, it’s a good idea to have those pages redirected permanently to the correct URL. This will tell the user, and, in this case, more importantly, the search bots, where to find the proper content. Blocking with robot.txt: Another option often recommended is using your robots.txt file to block duplicate pages from being crawled. However, Google doesn’t recommend this approach, stating, “If search engines can’t crawl pages with duplicate content, they can’t automatically detect that these URLs point to the same content and will therefore effectively have to treat them as separate, unique pages.” Using rel=“canonical”: If you plan to leave your duplicate content up, using the rel=“canonical” link element is a great op...

Full article: https://searchengineland.com/dealing-duplicate-content-28...

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