17 Oct '17, 1pm

Guide

Guide

Survey current customers: Find out what customers see as the brand’s unique proposition and what keeps them coming back to purchase. Speak to the customer service team: Customer service teams hold invaluable data on the most frequent areas of strengths and weakness cited by consumers about the business. Use this information either to accentuate positives or counteract negative perceptions. Strategize with other departments: Brainstorm some ideas about the brand, its products, and what exactly the company is hoping to achieve by using AdWords. Every department can score the proposed keyword categories by their level of importance to their business function, which helps to create a wider view on the PPC strategy beyond the digital marketing team. Research the competition : Third party tools can give a really good sense of how your competitors are approaching paid search. Thi...

Full article: https://searchenginewatch.com/2017/10/17/google-adwords-t...

Tweets

Google AdWords New Days To Conversion Report

Google AdWords New Days To Conversion Report

seroundtable.com 17 Oct '17, 12pm

You can apply the “Days to conversion” segment to your AdWords report to see the number of days it takes people to convert...

New Google AdWords Design & Features Now Availa...

seroundtable.com 16 Oct '17, 11am

Google announced last week that the new AdWords interface , after years and years of testing and incremental rollouts is n...

How to conduct an #SEO content audit

searchengineland.com 15 Oct '17, 2pm

Google has thrown a ton of changes at marketers over the last few years. From major algorithm updates to voice search , al...

3 Ways to Deal with the New Google AdWords Chan...

searchnewscentral.com 15 Oct '17, 5am

Last week Google dropped a bomb on the AdWords community, when they announced that they were now going to decide, on their...

5 Advanced Ways to Increase Your AdWords CTR by...

searchenginejournal.com 17 Oct '17, 1pm

Figuring out ways to increase your AdWords click-through-rate (CTR) can be frustrating. Most internet advice focuses on th...

via @BitcoinMagazine

bitcoinmagazine.com 13 Oct '17, 1pm

If this all plays out, there could be three distinct blockchains and three types of tokens within about a month of publica...

3 Quick SEO Wins Lurking Inside Google Analytics

searchenginejournal.com 16 Oct '17, 2pm

SEO doesn’t have to be difficult. In fact, it’s better if it isn’t . Smart people tend to overcomplicate things . Especial...

Google: Disabling Right Click & Content Selection Doesn't Impact SEO

Google: Disabling Right Click & Content Selecti...

seroundtable.com 16 Oct '17, 11am

Google's John Mueller said on Twitter that disabling the right click on your web pages and/or disabling the ability to sel...

14 ways to get smarter with your content & #SEO

searchengineland.com 15 Oct '17, 11pm

Despite the many ways Google has changed the search game over the last five years, one truth remains: content is the vehic...

Our 'Ultimate Guide to Google Penalties' launch...

searchengineland.com 18 Oct '17, 8pm

Few SEO nightmares can compare to the horror of waking up to a sudden drop in rankings — and worse, traffic — and discover...

Do SEO Yourself or Hire a Pro?

seochat.com 15 Oct '17, 3pm

If you’ve just recently discovered SEO, you may be feeling overwhelmed by how much there is to learn. It’s a little like c...

SearchCap: Penalty guide, Google Tag Manager sc...

searchengineland.com 18 Oct '17, 8pm

Our ‘Ultimate Guide to Google Penalties’ launches today Oct 18, 2017 by Michelle Robbins Google penalty notifications – an...

Google now has 50M Local Guides adding content ...

searchengineland.com 15 Oct '17, 3pm

Google hosted its second Local Guides Summit for the people who contribute content about businesses in their local areas t...

Load time, site generators & SEO: How we lowere...

searchengineland.com 15 Oct '17, 3pm

Google has raised the bar on site load times consistently over the last decade, and the upcoming transition to mobile-firs...

A Kick Start Guide for Local Business Websites

blogtrepreneur.com 13 Oct '17, 5pm

A Kick Start Guide for Local Business Websites For a business to flourish in a highly competitive environment, you require...