17 Oct '17, 1pm

5 Advanced Ways to Increase Your AdWords CTR by @DustyVegas

Figuring out ways to increase your AdWords click-through-rate (CTR) can be frustrating. Most internet advice focuses on the (very important) tactics of ad copy optimization, but that can only get you so far. Eventually, search marketers will need to find advanced ways to increase their click-through rates. If you find yourself in that position, read on! 1. Silo Traffic with Negative Match Keywords Negative keywords are a crucial part of a healthy AdWords account. Just like the name suggests, they are the opposite of regular keywords. Regular keywords tell Google what terms you want to bid on. But negative keywords tell Google where you absolutely don’t want to show up. You should always add negative keywords to keep your ads relevant; however, there is a way to take your negatives to the next level and improve click-through rates. Negative keywords come in three match type...

Full article: https://www.searchenginejournal.com/increase-adwords-ctr/...

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