17 Oct '17, 12pm

[Sponsored]

[Sponsored]

When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all search traffic would be sent off of Google. The theory was that the company needed to be like Yahoo or Lycos — to have a wide-ranging portal. But Google scoffed at the conventional wisdom and instead crafted its AdWords program in late 2000. By the following year, the company turned profitable and went on to radically change advertising. Seventeen years later, online search remains the dominant player in the online ad market, accounting for half of all digital advertising . Yet it certainly helps that the industry has continued to innovate and evolve. Consider that US mobile search accounts for almost 60 percent of overall search volume . There have also been great strides in voice-activated search. comScore predicts half of all searches ...

Full article: https://searchengineland.com/apocalypse-online-search-her...

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