17 Oct '17, 12pm

Ultimate Digital Marketing & SEO Terms Glossary | The List That Covers Them All

are types of keyword phrases that come from the right part of the search demand graph. There’s a correlation between the search volume and the number of words. That’s why many people think that a long tail keyword must actually be long. In fact, long tail keywords are keywords that have a very low search volume individually, but a huge one when combined. Head and body keywords only compose about 30% of the traffic on the web. The rest are Long Tail Keywords. They are more specific than the usual keywords and are used when the website wants to refine search terms to the website or when the searcher is looking for something very specific. They are also used as an SEO strategy as they are less popular and therefore, less competition. For example, “most effective cold and flue medicine” is a long tail keyword, as it average about 10 searches each month. Head term keywords , on...

Full article: https://cognitiveseo.com/blog/15784/seo-terms-glossary/

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