18 Jan '13, 8am

Google Shopping: Why PLAs Aren't So Bad for Merchants

Google Shopping: Why PLAs Aren't So Bad for Merchants

Google Shopping’s recent evolution has brought quite a bit of flack on the comparison shopping engine. Some may even say merchants are getting Scroogled with the new Google Shopping setup. While using Seuss inspired words is extremely fun, and there are definitely some disadvantages to the new Google Shopping set up, it’s also important to note that there are some really great opportunities for merchants on Google Shopping. At the risk of sounding like a Google fangirl, let’s make some Google Shopping lemonade! Here's why Google Shopping is good for merchants. Merchants Can do Well With an All Products Campaign When Google Shopping first came out, Google’s tutorial about setting up Google Shopping campaigns encouraged merchants to set up an All Products campaign (One Ad Group with the entire feed) as their only Ad Group. At this point, the Product Listing Ads (PLA) account...

Full article: http://searchenginewatch.com/article/2237264/Google-Shopp...

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