16 Oct '17, 9pm

Funneling Consumer Content With Social Currency

Funneling Consumer Content With Social Currency

You’ve probably heard of the marketing funnel and why it’s so important for a company’s integrated approach to building a solid base of loyal customers. The traditional marketing funnel usually starts with awareness, moves into consideration, leads to purchase, and ends with loyalty. This path is one-directional and sequential, and therefore doesn’t even begin to cover the scope of a customer’s decision journey. With a greater Ecommerce presence, online consumers are more in control now than they have ever been before. Internet surfers are not just catching waves any longer – they are making waves. That’s because consumers don’t just consume information provided by the sites they visit – they are actually creating it. As consumers take charge, the customer journey becomes a complicated and unpredictable one. Traditional Funnel For the sake of simplicity, let’s say that we ...

Full article: https://www.wpromote.com/blog/funneling-consumer-content-...

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How do you like your content?

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luxurydaily.com 17 Oct '17, 6am

{"ct":"ShbSkWzYWZb2BK5Wh1m23F8VAPTlN7xKhmJHsXp0puyRhZgaoY79v7wFy0LWvOoBbKqKGhq7tu2sOZ74Uj1+AGxDsMWHIFdgEYzEoDYJm9ZM2LtHf\/...

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