16 Oct '17, 9pm

LinkedIn is Testing Autoplaying Video Ads on Mobile by @MattGSouthern

LinkedIn is the latest social network to begin selling autoplaying video ads. These ads will look just like other video posts, and will play without sound unless clicked on. Microsoft, parent company of LinkedIn, only began letting users upload their own videos to the professional network in August. Since then, the company reports video posts are already being shared 20 times more than other posts — making them highest performing content type. When you couple that with the fact that video ads are typically more expensive more expensive to buy, you can begin to understand why LinkedIn is jumping into video advertising so quickly after introducing videos. There is no doubt that LinkedIn is late to the party when it comes to offering video ads, but judging by the success of organic videos it’s conceivable that video ads will find similar success. Only 18% of LinkedIn’s busine...

Full article: https://www.searchenginejournal.com/linkedin-testing-auto...

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