16 Oct '17, 3pm

Facebook Native Videos Receive 530% More Comments [STUDY] by @MattGSouthern

A study published by Quintly shows that videos uploaded natively to Facebook receive 530% more comments than videos shared from other sources. The original study was published back in March, but has since been updated with data collected between January 2017 and July 2017. In total, 187,000 pages and 7.5 million posts were analyzed. From this sample size, it was found that native videos make up 92% of all videos published to Facebook. Video in general is rising in popularity on Facebook, with 48% of pages analyzed having uploaded a video to their timeline at some point between January and July. Of the pages that have posted a video, 92% posted at least one Facebook native video. This includes Facebook Live videos as well. YouTube videos were only published by 26% of all pages analyzed — three times less usage than Facebook native videos. Videos from Vimeo and/or other sour...

Full article: https://www.searchenginejournal.com/facebook-native-video...

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