16 Oct '17, 1pm

17 Brands Effectively Using Instagram Live & Facebook Live

17 Brands Effectively Using Instagram Live & Facebook Live

Starbucks held an event in honor of National Voter Registration Day in Queens, NY. The video first followed several Starbucks representatives and volunteers explaining why voting mattered to them, lending a human touch to the brand, and then segued into a live stream of the main event with Starbucks CEO Howard Schultz and rapper Common. Ahead of the event, Starbucks encouraged users to submit their questions, building hype and getting them to stick around until the end to see if their question was answered.

Full article: https://www.searchenginepeople.com/blog/17-brands-effecti...

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