16 Oct '17, 10am

How to capitalize on ‘how to’ searches https://t.co/YHj2OLzH0Y

I know of a few busi­ness­es who are scared to do ‘how to’ posts on a ser­vice that they offer because they are scared that peo­ple will just do it them­selves instead of hir­ing them to do it,” Scol­lon said. “The real ben­e­fit of a ‘how to’ post is you get the chance to show the read­ers how com­pli­cat­ed a job can be and [it] real­ly makes them real­ize the val­ue of your ser­vice. They could find your post and think, ‘For­get doing all of that, I’m not skilled enough to be doing this,’ and will final­ly decide to hire a pro­fes­sion­al. And where bet­ter else to look for the pro­fes­sion­al when they are already on your web­site.”

Full article: https://www.linkdex.com/en-us/inked/how-to-capitalize-on-...

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