15 Oct '17, 9pm

„Cost per conversion drops by 13% to 16% for every point of increase in quality score“ #SEA @sengineland https://t.co/c5pbc8bzMd

Quality score in 2017: Should you care? Jacob Baadsgaard on October 12, 2017 at 12:48 pm Categories: Channel: SEM , Google: AdWords , Paid Search Column You’ve got to hand it to the folks at Google — the idea of quality score is pretty brilliant. Unlike most search engines born in the ’90s, Google realized that the success of paid search advertising was directly tied to the quality and relevance of their paid search ads. After all, if someone searches for “best dog food for rottweilers,” and the first result they see on the SERP is a handful of text ads selling Toyota hatchbacks, they aren’t likely to be wowed by your search engine. If people think your search engine is lousy, they won’t use it… which means no one will pay to advertise on your search engine, either. But, if you incentivize advertisers to create ads that are relevant to a user’s search, you can maintain the...

Full article: https://searchengineland.com/quality-score-2017-care-2838...

Tweets

Quality score in 2017: Should you care?

searchengineland.com 14 Oct '17, 11am

You’ve got to hand it to the folks at Google — the idea of quality score is pretty brilliant. Unlike most search engines b...

Quality score in 2017: Should you care?

searchengineland.com 12 Oct '17, 4pm

You’ve got to hand it to the folks at Google — the idea of quality score is pretty brilliant. Unlike most search engines b...

From #15 to #6...This is how Gaga Works!

blackhatworld.com 15 Oct '17, 4pm

Just wanted to drop back to leave Sam an over-due review. This is the second time I have used his service, and for the $$,...

@JackMaji We use the AAA Program to best ensure...

nespresso.com 16 Oct '17, 3pm

Nespresso.com How to recycle Contact Terms and conditions

From nowhere to #18...Am not Kidding!

blackhatworld.com 14 Oct '17, 4pm

Just wanted to drop back to leave Sam an over-due review. This is the second time I have used his service, and for the $$,...

SearchCap:

searchengineland.com 12 Oct '17, 9pm

Yext begins to verticalize local business listings syndication with ‘Yext for Food’ Oct 12, 2017 by Greg Sterling Moves se...

You can score some of this season's best running shoes for under $100

You can score some of this season's best runnin...

runnersworld.com 25 Oct '17, 9pm

Shoes rarely come cheap, but today, you can score a great pair for not so much from our newest Fall Shoe Guide . How? Jet....

13 Presentation Tools That Will Keep Your Audie...

searchenginejournal.com 15 Oct '17, 3pm

The difference between delivering a good presentation and a great presentation at an SEO or digital marketing conference o...

Facebook Introduces Stories for Pages, Will Any...

searchenginejournal.com 17 Oct '17, 6pm

Facebook is making ‘Stories’ available to all pages in a push to increase usage of the feature. It’s no secret that Storie...

Shipping container house in Brooklyn doesn't make sense, and I don't care

Shipping container house in Brooklyn doesn't ma...

treehugger.com 16 Oct '17, 2pm

LOT-EK is one of the true pioneers of shipping container architecture; ten years ago we called them "among the best of the...

The Army National Guard wants to cut down on non-deployables, increase quality of training

The Army National Guard wants to cut down on no...

armytimes.com 11 Oct '17, 12am

The Army National Guard is focusing on enhanced capabilities and higher levels of readiness through its 4.0 initiative, ac...