15 Oct '17, 5pm

The Customer Isn't Always Right (But It's Still Your Fault)

The biggest mistake here is only accepting a single format for information that can be entered in multiple ways. I recently used a form that told me I did not input my phone number correctly. The correct format for a phone number was xxxxxxxxxx, rather than xxx-xxx-xxxx. Of course, no instructions were provided for me to know that ahead of time. It wasn’t until I submitted that I learned how they wanted it.

Full article: https://www.polepositionmarketing.com/emp/the-customer-is...

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