14 Oct '17, 2pm

How Facebook Ads Work For Small Businesses

For many years, advertisers relied on data from focus groups and Nielsen ratings — television audience and viewership measurements — to better target their ads. These indirect (but reliable) methods enabled brands to know what types of consumers were seeing their ads and what types of responses they were having. Armed with that information, they could better target their marketing strategies, creating more compelling commercials and getting more out of their investment. Fast-forward from the Mad Men era to the digital era, and that system is now somewhat obsolete. Since the advent of the internet, the traditional TV ad model has been supplanted by digital media consumption and cross-platform marketing initiatives. Brands aren’t just trying to get the most out of the commercials they run, they’re trying to keep viewers’ attention from the moment they wake up and turn on the...

Full article: http://www.mainstreethost.com/blog/how-facebook-ads-work-...

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