14 Oct '17, 2pm

Learn about Influencer Marketing with @MagsMac, @jenneva26 & @gryffincom at Pubcon Vegas!

Influencer marketing can be an effective tool to reach consumers with more authentic messaging, especially audiences turning to social networks, friends and online reviews for guidance. Data supports the concept that consumers trust influencer marketing more than traditional advertising means. How can marketers harness search to help influencers reach those target consumers? How do tried and true SEO tactics bring influencer posts to consumers’ virtual doorsteps? This session will look at frameworks for setting up your influencer marketing programs for success, using search, social media, and consumer data—and demonstrating how search marketing can intersect influencer marketing to drive results.

Full article: https://www.pubcon.com/session-details?action=view&confer...

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