13 Oct '17, 4pm

The nitty-gritty paid search account health check: Part 1

How many keywords are in each ad group? Are they all relevant to each other and to the ads that are within that ad group? Are the ad groups within each campaign relevant to each other? Does it make sense for them to be grouped together? Are there any performance outliers –- good or bad –- that are altering the average of the campaign? Would it benefit the account to place them into a separate campaign where budget and settings could be controlled? Are there any keywords or ad groups that are budget-capped because the campaign’s average performance is poor despite the fact that certain keywords or ad groups within it are performing well? Are campaigns organized in a logical way? Is there seemingly some basis or structure by which the campaigns are segmented? Did anything come up in part of the audit that would indicate a different structure might perform better (e.g., local...

Full article: https://searchengineland.com/nitty-gritty-paid-search-acc...

Tweets

Get your account health in check or face the consequences (wasted money):

Get your account health in check or face the co...

searchengineland.com 20 Oct '17, 6pm

There can easily be issues with this setting anyway. For example, maybe you are targeting Venice, Florida, but your settin...

The nitty-gritty paid search account health check: Part 2

The nitty-gritty paid search account health che...

searchengineland.com 23 Oct '17, 1pm

Are there any keywords that are spending money without converting? I look at this in different time frames, including the ...

Will chatbots become part of the consumer searc...

searchengineland.com 10 Oct '17, 3am

When thinking about the future of organic search, common considerations include the impending mobile-first index , machine...

Beat high-cost paid search clicks by sweating t...

searchengineland.com 03 Oct '17, 6pm

In some industries and sectors, the per-click cost of search keywords is notoriously expensive — so expensive, in fact, th...

Placed introduces offline attribution for paid search campaigns

Placed introduces offline attribution for paid ...

searchengineland.com 10 Oct '17, 9pm

Placed Attribution for Search directly measures the search click through a redirect implemented by the advertiser. This cl...

The Most Critical Barista Training? It Could Be...

sprudge.com 12 Oct '17, 6pm

While it’s not often acknowledged, baristas in the Bay Area—and in cities around the world—deal with mental health crises ...

Mental Health Awareness Week 2017: The benefits of a dance class

Mental Health Awareness Week 2017: The benefits...

dancenearyou.co.uk 11 Oct '17, 12pm

This week is Mental Health Awareness Week 2017. The concept behind the week is to encourage more people to face up to the ...

Will chatbots become part of the consumer searc...

searchengineland.com 06 Oct '17, 10pm

When thinking about the future of organic search, common considerations include the impending mobile-first index , machine...

Google Opinion Rewards Comes to iOS: Get Paid f...

searchenginejournal.com 12 Oct '17, 4pm

Google is bringing Opinion Rewards to iOS, which is a program that pays users to take surveys from companies. Companies, i...

Riding An Electric Bicycle Is Good For Your Health

gas2.org 12 Oct '17, 12pm

There is a popular misconception that riding an electric bicycle has no health benefits. Real bicyclists do without help f...

Grounds For Health Needs To Raise $200,000 Before The End Of The Year

Grounds For Health Needs To Raise $200,000 Befo...

sprudge.com 12 Oct '17, 7pm

Grounds for Health is a non-profit organization looking to prevent cervical cancer in women through screenings and prevent...

Droppin' Traces: Part 1 on #easyEDA Read More

digikey.com 06 Oct '17, 9am

Droppin' Traces: Part 1 on easyEDA By: Brian German 10/3/2017 Tags Engineering Test - Tools & Other Products General Purpo...

Account Manager job at foodpanda Singapore

startupjobs.asia 13 Oct '17, 3am

Do you love food and convenience put together? Then you just might love foodpanda. foodpanda (small ‘f’) is the world’s fa...

The Army’s new combat readiness test is part of...

armytimes.com 09 Oct '17, 9am

Army fitness is at a turning point. After decades on the push-up, sit-up and run model, the service is piloting a combat f...