13 Oct '17, 1pm

Desktop Isn't Dead: Why Not Everything in SEO Is Mobile-First

Desktop isn’t dead; far from it, in fact. Mobile devices fill specific needs, but they supplement the core desktop uses. Consider the purpose of every page on your site. Desktop users have longer attention spans, so make sure to bear this in mind. Desktop is still hugely important for transactional queries, while mobile is most important during research and post-purchase phases. Use your analytics platform to understand how people are using your site. Segment by device type and assess key metric performance. Craft a strategy that fits your audience’s path to purchase. The content you create for each device should fit a specific need and a specific psychological profile. Improvements like the shift to HTTP/2 are essential, as this benefits both mobile and desktop experiences. It makes sense to be “mobile-first,” just as long as this doesn’t come at the cost of desktop efforts.

Full article: https://www.searchenginejournal.com/mobile-first-desktop-...

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