12 Oct '17, 9pm

SearchCap:

Yext begins to verticalize local business listings syndication with ‘Yext for Food’ Oct 12, 2017 by Greg Sterling Moves seek to provide enhanced data with more vertically specific attributes to various consumer search and discovery points. Markets with home service ads: Service-area businesses are coming back to the local results Oct 12, 2017 by Joy Hawkins There’s good news and there’s bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date. Quality score in 2017: Should you care? Oct 12, 2017 by Jacob Baadsgaard Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts. Google locally focused ads poised to play important holiday season role for brick-and-mortar brands Oct 12, 2017 by Andy Taylor If 2016 trend...

Full article: https://searchengineland.com/searchcap-yext-food-google-q...

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Yext begins to verticalize local business listings syndication with 'Yext for Food'

Yext begins to verticalize local business listi...

searchengineland.com 12 Oct '17, 6pm

Business listings with more content see more engagement, tend to rank higher and perform better overall. And as more searc...

Quality score in 2017: Should you care?

searchengineland.com 12 Oct '17, 4pm

You’ve got to hand it to the folks at Google — the idea of quality score is pretty brilliant. Unlike most search engines b...

Markets with home service ads: Service-area businesses are coming back to the local results

Markets with home service ads: Service-area bus...

searchengineland.com 12 Oct '17, 5pm

After my column about Home Service Ads came out last week, I got a message from Google with some great news. They told me ...

SearchCap: Google AdWords interface, Google Hom...

searchengineland.com 11 Oct '17, 8pm

AdWords rolls out new interface to all advertisers Oct 11, 2017 by Susan Wenograd The new experience touts speed, upgraded...

SearchCap: Target partners with Google, Capture...

searchengineland.com 13 Oct '17, 9pm

Target expands voice-commerce relationship with Google to battle Amazon Oct 13, 2017 by Greg Sterling Retailer joins Walma...

Google locally focused ads poised to play important holiday season role for brick-and-mortar brands

Google locally focused ads poised to play impor...

searchengineland.com 12 Oct '17, 2pm

Searchers are more likely to use queries that display local intent as Christmas Day approaches, when they turn their gift ...

SearchCap: Google short videos, AdWords scripts...

searchengineland.com 09 Oct '17, 8pm

Submit your SEO questions to Google for upcoming short Q&A videos Oct 9, 2017 by Barry Schwartz Google hasn’t produced sho...

Quality score in 2017: Should you care?

searchengineland.com 14 Oct '17, 11am

You’ve got to hand it to the folks at Google — the idea of quality score is pretty brilliant. Unlike most search engines b...

SearchCap: Bing Ads max clicks, link building &...

searchengineland.com 10 Oct '17, 9pm

Bing Ads launches automated bid strategy to ‘Maximize Clicks’ Oct 10, 2017 by Susan Wenograd Bing Ads can now automaticall...

Google now has 50M Local Guides adding content ...

searchengineland.com 13 Oct '17, 1pm

Google hosted its second Local Guides Summit for the people who contribute content about businesses in their local areas t...

SearchCap: Capitalizing on Google Tag Manager, ...

searchengineland.com 08 Oct '17, 8pm

Danny Sullivan joins Google, leaves advisor role at Third Door Media Oct 6, 2017 by Michelle Robbins Search industry veter...

Apple Search Ads expanding to Canada, Mexico & ...

searchengineland.com 10 Oct '17, 9pm

The Apple App Store has announced it is expanding support for Search Ads into Canada, Mexico and Switzerland. Apple releas...

Bing Ads launches automated bid strategy to

searchengineland.com 10 Oct '17, 1pm

Bing Ads has announced the rollout of an automated bid strategy aimed at maximizing the number of clicks advertisers can r...

Local SEO: 7 Google My Business questions asked...

searchengineland.com 09 Oct '17, 8am

Make sure you get express permission from them to claim their Google My Business listing on their behalf. Don’t create a G...

SearchCap: Capitalizing on Google Tag Manager, ...

searchengineland.com 06 Oct '17, 10pm

Danny Sullivan joins Google, leaves advisor role at Third Door Media Oct 6, 2017 by Michelle Robbins Search industry veter...