12 Oct '17, 2pm

Google locally focused ads poised to play important holiday season role for brick-and-mortar brands

Google locally focused ads poised to play important holiday season role for brick-and-mortar brands

Searchers are more likely to use queries that display local intent as Christmas Day approaches, when they turn their gift searches to products they can pick up locally, rather than risk a late delivery or the extra cost of expedited shipping. Google itself becomes more likely to show LIAs in the days leading up to Christmas, as it determines that these results are more relevant for shoppers just ahead of the holiday. Advertisers get more aggressive with bids for LIAs relative to standard Product Listing Ads leading up to Christmas, particularly once shipping becomes more expensive and gifts are less likely to arrive on time. Looking at the median advertiser at my agency, Merkle, we find the relative cost-per-click of LIA traffic does rise throughout the holiday season on phones (which account for the vast majority of LIA traffic) and peaks just after the standard shipping ...

Full article: https://searchengineland.com/google-locally-focused-ads-p...

Tweets

SearchCap:

searchengineland.com 12 Oct '17, 9pm

Yext begins to verticalize local business listings syndication with ‘Yext for Food’ Oct 12, 2017 by Greg Sterling Moves se...

Markets with home service ads: Service-area businesses are coming back to the local results

Markets with home service ads: Service-area bus...

searchengineland.com 12 Oct '17, 5pm

After my column about Home Service Ads came out last week, I got a message from Google with some great news. They told me ...

Just in time for snowboarding season.

Just in time for snowboarding season.

hypebeast.com 14 Oct '17, 11pm

After showing off its latest collaboration with KITH earlier this week, Off-White™ seems to have found its next partner in...

#GoDaddyPro #nuggets | How to promote my busine...

godaddy.com 18 Oct '17, 1pm

Recording videos might seem like a difficult and overwhelming process, but I found a great how-to article illustrating thr...

Flying Foxes Play Important Role in Pollination of Durian

Flying Foxes Play Important Role in Pollination...

sci-news.com 05 Oct '17, 3pm

Using camera traps, University of Nottingham researcher Sheema Abdul Aziz and colleagues collected video evidence showing ...