12 Oct '17, 1pm

Adwords: Higher Conversions & Lower CPA With Manual Bidding

Adwords: Higher Conversions & Lower CPA With Manual Bidding

AdWords is an excellent source of high-converting web traffic. I have had colleagues that have used AdWords to generate over 50% of their business for several years. But for marketers without a background in PPC, Adwords can be hard to crack. One of the biggest challenges new marketers face is developing a sound bidding strategy. Should they use the automated bidding option or set their bids manually? The automated bidding option may seem tempting, but it tends to cost more over the long run... How Does The Automated Bidding Strategy Work? Automated bidding uses algorithms to predict the bid levels needed to get the most conversions. Your conversion goals determine the automated bidding strategy. That means different advertisers may pay different bids for the same keywords with the same quality scores. In theory, this sounds like a great idea. Marketers that have mastered ...

Full article: https://www.searchenginepeople.com/blog/adwords-higher-co...

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