12 Oct '17, 12pm

SEO for Startups: Bootstrapping Your SEO Strategy

Monthly Search Volume (MSV or SV) – If you rank number #1 for a keyword that no one searches for, does it matter? This metric indicates the number of people who search for a keyword on average each month. You can find it using tools like Google Keyword Planner and Keywords Everywhere. It can still be worth targeting keywords with low search volumes, particularly if they indicate a strong user intent to convert, but you’ll probably want to save these keywords for website subpages or blog articles, and optimize pages like your homepage and product pages for higher volume keywords. Keyword competition – As a startup, your website is likely pretty new meaning you probably have a fairly low Domain Authority. That means that you are unlikely to rank for highly-competitive keywords anytime soon, even if your SEO strategy is top-notch. Use tools like Keywords Everywhere to get a s...

Full article: http://www.seerinteractive.com/blog/seo-startups-bootstra...

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