12 Oct '17, 11am

How to Educate Your SEO Clients & Set Expectations [PODCAST]

If I take the time in my audit write-up to convey why what I found is something that I consider important to SEO, why is this important to SEO compared to something else, what those relationships are about and why the relationships matter more than individual signals, and if I can help them to learn how to be able to see things at least somewhat in the way I see them when I’m looking at a site or I’m looking at data, that’s going to empower them to be able to not just avoid needing to hire somebody like me down the road, where they can do a better job in their own day-to-day work and responsibilities, or where they can collaborate more efficiently with others in their team, or when they task work out as a manager, they themselves can put their own eyes on it and see it differently to help make sure it’s better work right out of the gate.

Full article: https://www.searchenginejournal.com/set-seo-client-expect...

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