17 Jan '13, 7pm

75% of Most Shared Super Bowl 2012 Video Ads Launched Before Super Sunday

Unruly Media has released a Super Bowl playbook and an infographic that marketers will want to read and look at even if they haven’t ponied up $3.7 million to $3.8 million for a 30-second spot during the big game. For example, the playbook reveals that three-quarters of the top 20 ads from Super Bowl 2012 were launched online before the big game. And the infographic (see end of post) shows that just over a half of the social shares (across Facebook, Twitter and the blogosphere) from last year’s Super Bowl occurred after March 1, 2012. These and other insights are included in the Unruly Super Bowl Social Video Playbook, which provides advertisers with insight into the type of content which is proven to get shared online and advises when to launch their videos in the lead-up to Super Sunday. Brands can gain insight into how they can connect with their audience, stand out fro...

Full article: http://searchenginewatch.com/article/2237179/75-of-Most-S...

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