17 Jan '13, 5pm

4 Trends That May Surprise Online Marketers In 2013

4 Trends That May Surprise Online Marketers In 2013

Over the last year, like every year prior, online marketers have witnessed an incremental growth in digital advertising spend and a rapid adoption of new technology. In 2012, we saw the introduction of Product Listing Ads as Google shifted to a pay-to-play model for shopping. Facebook began testing every ad format under the sun, with Sponsored Stories and mobile placement targeting gaining immediate traction. And who can ignore the advancements made across the Google Display Network (GDN), as more granular targeting options are paving the way for remarketing? With 2012 behind us, it’s time to look forward into 2013 and make four predictions about where digital advertising is going next. 1. Integrated User Feedback Integrated user feedback will be adopted across more ad formats. One thing we learned in 2012 is that there’s revenue to be acquired in every facet of online act...

Full article: http://searchengineland.com/4-trends-that-may-surprise-on...

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