5 Tips to Optimize Super Bowl Ad Campaigns for the Social Web

reelseo.com 17 Jan '13, 6pm

5 Tips to Optimize Super Bowl Ad Campaigns for the Social Web

For brands, investing in a Super Bowl spot raises the stakes like nothing else. According to Unruly's new report about Super Bowl ads, the cost of a single 30-second ad during the big game is now $4 million. Brands can't afford to throw that money away expecting people to remember it just because it happened to play during the Super Bowl. They need something memorable, and something likely to be shared with friends before and after the ad plays. Unruly has found that for every branded video shared, an average of 25 peers could see that content, and many brands have yet to take advantage of "social video ." The Unruly Super Bowl 2013 Social Video Playbook Here is some choice advice brands need to follow from the Playbook to optimize Super Bowl ad campaigns for the social web: 1. Time to think big. Ad sharing increased 129% in 2012 over 2011. The top 20 ads from the Super Bo...

Full article: http://www.reelseo.com/super-bowl-playbook/

Tweets

@ShootCutGo » 29 Jan '13, 9am
These hints for video ad sharing are spot on. It works B2B too - we are ALL people after all [link]
@dorkwebsites » 23 Jan '13, 12am
Making the most of that $4 mil Super Bowl ad spend: [link] [link]
@spectrecom » 22 Jan '13, 7am
5 Tips To Monetize Superbowl Ads #superbowl2013 - [link]
@digiseb » 21 Jan '13, 1pm
The #Superbowl 47 is on the 03/02 - Have a look at some tips to optimize Super Bowl ad campaigns for the social web [link]
@jeremywaite » 19 Jan '13, 11am
5 Tips to Optimize that $4m 30 second Super Bowl Ad for the Social Web [link] via @reelseo @cmo_com
@yvacqua » 18 Jan '13, 2pm
Good for any campaign! RT @gregjarboe: 5 Tips to Optimize Super Bowl Ad Campaigns for the Social Web [link] … via @reelseo
@reelseo » 18 Jan '13, 7am
5 Tips to Optimize Super Bowl Ad Campaigns for the Social Web @unrulymedia [link]
@ChipEarles » 18 Jan '13, 12am
New Video Marketing: 5 Tips to Optimize Super Bowl Ad Campaigns for the Social Web [link]
@hanimourra » 17 Jan '13, 9pm
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@Maurice_NEM » 17 Jan '13, 9pm
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RT @reelseo: 5 #Tips to Optimize Super Bowl Ad Campaigns for the Social Web [link]
@MarkRRobertson » 17 Jan '13, 7pm
5 #Tips to Optimize Super Bowl Ad Campaigns for the Social Web [link] via @reelseo
@calebgalaraga » 17 Jan '13, 6pm
Awesome read by @reelseo "5 Tips to Optimize Super Bowl Ad Campaigns for the Social Web" [link]
@visualeyemedia » 17 Jan '13, 6pm
5 Tips to Optimize Super Bowl Ad Campaigns for the Social Web: For brands, investing in a Super Bowl spot raise... [link]
@reelseo » 17 Jan '13, 7pm
5 #Tips to Optimize Super Bowl Ad Campaigns for the Social Web [link]
@WevolvMarketing » 17 Jan '13, 7pm
5 Tips to Optimize Super Bowl Ad Campaigns for the Social Web [link]
@webvideochefs » 17 Jan '13, 6pm
5 Tips to Optimize Super Bowl Ad Campaigns for the Social Web: For brands, investing in a Super Bowl spot raise... [link]