17 Jan '13, 6pm

5 Tips to Optimize Super Bowl Ad Campaigns for the Social Web

For brands, investing in a Super Bowl spot raises the stakes like nothing else. According to Unruly's new report about Super Bowl ads, the cost of a single 30-second ad during the big game is now $4 million. Brands can't afford to throw that money away expecting people to remember it just because it happened to play during the Super Bowl. They need something memorable, and something likely to be shared with friends before and after the ad plays. Unruly has found that for every branded video shared, an average of 25 peers could see that content, and many brands have yet to take advantage of "social video ." The Unruly Super Bowl 2013 Social Video Playbook Here is some choice advice brands need to follow from the Playbook to optimize Super Bowl ad campaigns for the social web: 1. Time to think big. Ad sharing increased 129% in 2012 over 2011. The top 20 ads from the Super Bo...

Full article: http://www.reelseo.com/super-bowl-playbook/

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Top 10 Facts About Super Bowl Ads Online for 2013

reelseo.com 15 Jan '13, 9pm

have some data to share for advertisers concerning the Super Bowl. The video measurement company is releasing these stats ...