12 Oct '17, 12am

How to Use the #Google #Analytics #Event #Tracking Report

Total Events: Total number of times the event was tracked on your website, if you’re looking at the Category report this is for all Actions and Label combinations for each Category. Unique Events: Events of the same type within the same session have been removed from total events to de-duplicate them, this helps you identify events which are triggered multiple times per session or if an event is only important once then this is more important to you than total events. Event Value: This is a numeric value totaled up based on any values you fire with your Event Tracking, if 5 events with a value of 10 are collected your report will show a value of 50. Average Value: This averages out the value based on how many events fired, so in the above example 50 would be divided by the 5 events, leaving an average value of 10. This is good for gauging performance of certain types of ev...

Full article: https://searchenginewatch.com/sew/how-to/2350415/how-to-u...

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