11 Oct '17, 10pm
Candy Campaigns: Candy Corn
Candy corn. Whether you love (love ) it or hate it (with a passion), the iconic orange candy can now be found everywhere, from the itty bitty holiday section of that gas station just off the 405 to the gleaming aisles of your closest Target. Candy corn may be one of Halloween’s most divisive treats, with fans championing its sugary pop-one-and-you-can’t-stop addictiveness and opponents lambasting its waxy texture. But regardless of how you feel about it, there’s no denying that candy corn is inextricably intertwined with the popular notion of Halloween. Like brands that become synonymous with the product they sell (like Band-Aid representing all bandages or Chapstick representing all lip balm), candy corn seems both synonymous with Halloween itself and somehow endlessly self-perpetuating: like it needs no marketing at all to continue to be ubiquitous each and every October...