11 Oct '17, 10pm

Candy Campaigns: Candy Corn

Candy corn. Whether you love (love ) it or hate it (with a passion), the iconic orange candy can now be found everywhere, from the itty bitty holiday section of that gas station just off the 405 to the gleaming aisles of your closest Target. Candy corn may be one of Halloween’s most divisive treats, with fans championing its sugary pop-one-and-you-can’t-stop addictiveness and opponents lambasting its waxy texture. But regardless of how you feel about it, there’s no denying that candy corn is inextricably intertwined with the popular notion of Halloween. Like brands that become synonymous with the product they sell (like Band-Aid representing all bandages or Chapstick representing all lip balm), candy corn seems both synonymous with Halloween itself and somehow endlessly self-perpetuating: like it needs no marketing at all to continue to be ubiquitous each and every October...

Full article: https://www.wpromote.com/blog/candy-campaigns-candy-corn/

Tweets

Halloween candy we love to hate

Halloween candy we love to hate

mnn.com 10 Oct '17, 4pm

I've never received more responses from my friends on Facebook as I did when I asked: What's the worst Halloween candy? As...

Like candy. Souvenir Pins and Prairie Rivets pu...

coach.com 14 Oct '17, 9pm

Introducing Coach Create, a new design-it-yourself experience that takes customization to the next level. Make our iconic ...