17 Jan '13, 4pm

New Technology Enables One-to-One Mobile Targeting

New Technology Enables One-to-One Mobile Targeting

The mobile device is the single device that follows a person around at all times. It lies on the dresser next to them while they sleep; it’s in their pocket on the commute to work and is utilized for communication, education and entertainment throughout the day. Targeting capabilities in the mobile space are still limited but a recent development by a company called 4Info and their AdHaven platform has opened up tremendous possibilities for advertisers. What Can It Do? The Adhaven platform from 4Info allows you to target individuals on their mobile device by just knowing their physical address. This essentially allows one-to-one marketing capabilities through a mobile device. One-to-one marketing allows you to target down to the individual. If you happen to have target lists for email or direct mail, one-to-one marketing allows you to deliver messaging to the individual. W...

Full article: http://searchenginewatch.com/article/2237147/New-Technolo...

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