11 Oct '17, 7pm

AMP up your call conversions: 5 things you need to know

In Google’s world, site speed matters. And the search giant is pushing hard on AMP, its open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track mobile calls. Join Eric Enge and other AMP experts as they explore AMP’s pros and cons, as well as how leading technology providers are helping marketers identify AMP visitor sessions and track call sources. Implementing AMP doesn’t have to mean losing call tracking and attribution capabilities. Register today for “5 Steps to AMP Up Your Call Conversions, ” produced by Digital Marketing Depot and sponsored by CallTrackingMetrics. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here . About The Author...

Full article: https://searchengineland.com/amp-call-conversions-5-thing...

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