11 Oct '17, 12pm

Google Suggests They Use Off-Site Sentiment Analysis For Ranking

Google Suggests They Use Off-Site Sentiment Analysis For Ranking

Gary Illyes from Google was quoted by several SEOs as saying at the State of Search event that Google uses a form of sentiment analysis for search rankings. He said that Google looks at off-site sentiment to find supporting signals about quality of a site. He also said that can mean both positive and negative off-site sentiment. The quotes suggest that this may be taken from social signals as well as other web site mentions. This is not just about links, Gary Illyes said.

Full article: https://www.seroundtable.com/google-sentiment-analysis-24...

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