11 Oct '17, 1pm

Navigating The Local Search Ecosystem To Yield Results

Navigating The Local Search Ecosystem To Yield Results

Bad data seeps onto the internet in so many different ways, including directories scraping old data from government websites and other sources. Employees can create bad data, too! For example, this can occur when an employee leaves a business and the business no longer has access to an existing directory listing that was associated only with the employee’s email address. Instead of the business reclaiming the existing listing to make updates, they create a new one. This happens quite often. Another big problem is when a business moves locations. Rather than updating the existing listing to the new address, they will create a new listing for the new location and leave the existing one on the web. This is one of the biggest ways a consumer will quickly lose trust in a brand. The consumer drives to a closed location because the business failed to update their existing listing...

Full article: https://www.searchenginepeople.com/blog/navigating-local-...

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