10 Oct '17, 6pm

3 Tips to Create Effective Banner Ads Every Time

News flash – people are great at ignoring banner ads! Websites allowing display advertising often show 3 – 5 different ads per page. Throw in sponsored stories, and that figure can comfortably rise into the double digits. That’s a hefty supply of content for which visitors did not directly search. In a sad illustration of this reality, Google keeps display ad benchmark stats that periodically get updated. During the period from August 2016 to April 2017 the average Click Through Rate was a paltry 0.11% in the United States for all display ad types. Only 1/10th of a visitor per 100 visits. Absolutely terrible. Yet, I’m here to tell you it’s not all display doom and gloom. By utilizing a few basic principles you can create simple and effective banner ads. An abundance of great examples exist, but in order to avoid any potential legal headaches I’ll stick to Portent-themed ad...

Full article: https://www.portent.com/blog/ppc/3-tips-create-effective-...

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