10 Oct '17, 3am

Will chatbots become part of the consumer search experience?

When thinking about the future of organic search, common considerations include the impending mobile-first index , machine learning, AI, natural language processing, voice search, site speed, HTTP 2, personalization and consumer behavior changes led by the Internet of Things and digital assistants. However, one technology that’s not on that list — chatbots — could be poised to become a much greater part of the consumer search experience. Since May in the US (Seattle area), Bing has been testing chatbots directly in paid and organic search results, as shown below. While chatbot integrations have been in the news over recent months, most people outside of the Seattle area won’t have seen them in action or truly considered how such integrations could be used. For instance, if chatbot integrations within search results become a future reality, they could be used to carry out t...

Full article: https://searchengineland.com/will-chatbots-become-part-co...

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