09 Oct '17, 12pm

How SEO Professionals Can Avoid Becoming Obsolete by @sllewuy

Year after year, Google is constantly changing their search algorithm and the SERPs as a whole. With constant change – including the rise of machine learning – comes a natural fear that, someday, the roles of SEO professionals will become obsolete. I hope to remedy some of that fear today and walk some of you through what I feel will allow you to stay relevant within the SEO industry. The main talking points of this article will focus on the following: How to stay relevant in the field of SEO The value of technical SEO expertise When to learn new skills Being able to communicate the value of SEO 1. Stay Up to Date The most important habit every SEO professional needs to develop is reading. Make sure you set aside some time to find resources that will allow you to get timely information when you need it. An out of date SEO professional is an obsolete SEO professional. The n...

Full article: https://www.searchenginejournal.com/obsolete-seo/217495/

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