09 Oct '17, 9am

An #SEOGuide to #ECommercePlatformMigration #Ecommerce #SEO

Updating your e-commerce platform can do a lot of positive things for your brand. But if you aren’t careful, it can also wreak havoc on your site’s authority with search engines. Here are nine things you should do to safeguard your SEO efforts during the process. 1. Create a List Of All URLs On Your Existing Site It’s important to have a record of every URL on the old site that you can reference and redirect (if needed!) during the site migration. The last thing you want is to lose any existing authority you have built with the search engines because of the migration. Create a list of any broken links on the site, as well as all existing redirects already on the site. If your URL structure will be changing at all as a result of the site migration, do not introduce redirect chains (in which one redirect leads to another redirect, etc.). This will put a load on your servers,...

Full article: https://www.searchenginejournal.com/seo-ecommerce-platfor...

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