07 Oct '17, 4am

Beat high-cost paid search clicks by sweating the details

In some industries and sectors, the per-click cost of search keywords is notoriously expensive — so expensive, in fact, that it dissuades some businesses from even stepping into the fray. When a click can cost you $200 or more, that reluctance is understandable. At the same time, the costs of not stepping into PPC might be just as pricey, even if they’re not as obvious. In industries where competition is stiff, you could stand to lose a lot by being conspicuously absent from PPC. So, what’s a business to do? Fortunately, expensive clicks — even really expensive clicks — don’t have to stop you from venturing into PPC. You just have to make sure that every click counts. Industries where clicks are costly Before we get into a discussion about how to make sure every click counts, let’s get clear on the industries and sectors we’re talking about. Though most advertisers aren’t ...

Full article: https://searchengineland.com/beat-high-cost-paid-search-c...

Tweets

Beat high-cost paid search clicks by sweating t...

searchengineland.com 03 Oct '17, 6pm

In some industries and sectors, the per-click cost of search keywords is notoriously expensive — so expensive, in fact, th...

More details

smrt.com.sg 07 Oct '17, 10am

In the event of a train disruption, we encourage commuters to seek alternative travel options. A directory on alternative ...

Heading out with the kids today? Check out our ...

translink.co.uk 07 Oct '17, 11am

Valid for up to 2 adults and 4 children (minimum of 1 adult & 1 child). Available all day Saturdays and Sundays and every ...

I just found a nice GDGPDGPGG (God Damn Genuine...

hashrocket.com 09 Oct '17, 1am

Generate Dates in PostgreSQL PostgreSQL by Josh Branchaud Why Vim? Vim by Jake Worth Swap Two Column Values in SQL: Part 2...

Trying to evaluate the differences between prog...

portent.com 07 Oct '17, 6pm

In the (relatively) short time I’ve been in digital advertising, I’ve had the good fortune to work on what a lot of the in...

Trying to evaluate the differences between prog...

portent.com 07 Oct '17, 7pm

In the (relatively) short time I’ve been in digital advertising, I’ve had the good fortune to work on what a lot of the in...

How to make sure your local search marketing is...

searchenginewatch.com 09 Oct '17, 12pm

Ensuring your local search marketing strategy is up to scratch needn’t be difficult or convoluted. Follow the above steps ...

Memoirs On the Move From Programmatic to Paid S...

portent.com 06 Oct '17, 6pm

In the (relatively) short time I’ve been in digital advertising, I’ve had the good fortune to work on what a lot of the in...

The big problem with PPC attribution modeling n...

searchengineland.com 04 Oct '17, 4pm

Recently, I was asked to comment on my favorite attribution model for paid advertising. Off the top of my head, I didn’t r...

SearchCap: Google AMP updates, SEO content & pa...

searchengineland.com 03 Oct '17, 8pm

Tracking the Accelerated Mobile Pages (AMP) Project Oct 3, 2017 by Sponsored Content: CallTrackingMetrics AMP isn’t quite ...

@craigdean1 @craigdean1 child with you to use t...

arrivabus.co.uk 06 Oct '17, 2pm

Children under 5 travel free with Arriva. Child fares are available for children aged 5 to under 11 on services operated b...

Will chatbots become part of the consumer searc...

searchengineland.com 04 Oct '17, 3pm

When thinking about the future of organic search, common considerations include the impending mobile-first index , machine...

Google Redesigning Flight Search Ads

Google Redesigning Flight Search Ads

seroundtable.com 09 Oct '17, 12pm

Pete Meyers posted on Twitter that Google has a new look for the flight search ads results. So I tested it and I compared ...

6 ways IoT will make local search for SMBs scal...

searchengineland.com 09 Oct '17, 4pm

Simple applications would already be improvements over former or current uses. For example, location information can be en...

Diagnostic Twitching

cre8asiteforums.com 09 Oct '17, 3am

Ask an ad network why their impression count is about 1/3 less than what Google's DFP claims to have sent... and why their...