SearchCap: The Day In Search, January 16, 2013

Report: PLAs Drove 28% Of Google Non-Brand Ad Clicks In Q4 Google Product Listing Ads generated 28% of Google non-brand clicks in Q4 according to RKG’s latest Digital Marketing Report released today. PLA CPCs were 26% lower than CPCs for competitive text ads. RKG also found a larger than average gap between bids and actual CPCs for PLAs, suggesting competition is still relatively light. Product Listing Ads [...] Back To Basics: Getting Started With Keyword Research & Content Creation Sometimes, the best path to success in SEO is going back to the basics of good old fashioned keyword research and content creation with the end goal in mind: the customer and the conversion. In this article, I’ll look at a website that was submitted for review from a “Keywords and Content” focus. The site is [...] Google’s Matt Cutts & Bing’s Duane Forrester On “Search Police” Panel At SMX Wes...

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@EsterDSouza » 18 Jan '13, 3am
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Tech/Law~ SearchCap: The Day In Search, January 16, 2013 - Below is what happened in search today, as reported on Se... [link]
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@InsiteAdvice » 16 Jan '13, 11pm
The Day In Search, January 16, 2013 - Below is what happened in search today, as reported on Search Engine Land and ... [link]
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SearchCap: The Day In Search, January 16, 2013 - Below is what happened in search today, as reported on Search Engin... [link]
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RT @sengineland: SearchCap: The Day In Search, January 16, 2013 by @rustybrick [link]
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