16 Jan '13, 9pm

SearchCap: The Day In Search, January 16, 2013

Report: PLAs Drove 28% Of Google Non-Brand Ad Clicks In Q4 Google Product Listing Ads generated 28% of Google non-brand clicks in Q4 according to RKG’s latest Digital Marketing Report released today. PLA CPCs were 26% lower than CPCs for competitive text ads. RKG also found a larger than average gap between bids and actual CPCs for PLAs, suggesting competition is still relatively light. Product Listing Ads [...] Back To Basics: Getting Started With Keyword Research & Content Creation Sometimes, the best path to success in SEO is going back to the basics of good old fashioned keyword research and content creation with the end goal in mind: the customer and the conversion. In this article, I’ll look at a website that was submitted for review from a “Keywords and Content” focus. The site is [...] Google’s Matt Cutts & Bing’s Duane Forrester On “Search Police” Panel At SMX Wes...

Full article: http://searchengineland.com/searchcap-the-day-in-search-j...

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SearchCap: The Day In Search, January 15, 2013

searchengineland.com 15 Jan '13, 10pm

Up Close With Facebook Graph Search We’ve covered the launch of Facebook Graph Search, explored how it differs from Google...

SearchCap: The Day In Search, January 17, 2013

searchengineland.com 17 Jan '13, 10pm

Is Google Hijacking Semantic Markup/Structured Data? In 2012, I started a series, How The Major Search And Social Engines ...

SearchCap: The Day In Search, January 14, 2013

searchengineland.com 14 Jan '13, 10pm

RIP Aaron Swartz, One Of The Earliest Google Bloggers I was saddened to see the news that Aaron Swartz had committed suici...

SearchCap: The Day In Search, January 18, 2013

searchengineland.com 18 Jan '13, 8pm

Will [Not Provided] Ever Reach 100% In Web Analytics? With the news today that Chrome is moving to secure search, marketer...

SearchCap: The Day In Search, January 18, 2013

searchengineland.com 21 Jan '13, 12pm

Will [Not Provided] Ever Reach 100% In Web Analytics? With the news today that Chrome is moving to secure search, marketer...

SearchCap: The Day In Search, January 11, 2013

searchengineland.com 11 Jan '13, 9pm

Yahoo Brings Back Flickr/Creative Commons Filtering To Image Search An image search feature that’s often used by bloggers ...

SearchCap: The Day In Search, January 10, 2013

searchengineland.com 10 Jan '13, 10pm

EU Antitrust Chief: Google “Diverting Traffic” & Will Be Forced To Change While saying he’s “still investigating,” the hea...

Daily Search Forum Recap: January 17, 2013

seroundtable.com 17 Jan '13, 9pm

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other se...

SearchCap: The Day In Search, January 21, 2013

searchengineland.com 21 Jan '13, 10pm

The Power Of Headlines: The LA Times Gets It Right With Their Piece On The Inauguration Journalists call them headlines; S...

SearchCap: The Day In Search, January 9, 2013

searchengineland.com 09 Jan '13, 10pm

If Your Landing Page Could Talk, What Would It Say? I am a landing page. My job is to greet you when you click on ads, ema...

SearchCap: The Day In Search, January 22, 2013

searchengineland.com 22 Jan '13, 10pm

Are Search Engines Driving Libraries To Extinction? Not Quite Yet With today’s instant anywhere-anytime access to Google, ...

SearchCap: The Day In Search, January 23, 2013

searchengineland.com 23 Jan '13, 10pm

New Tumblr Blog Raises Privacy Concerns Over Facebook Graph Search That didn’t take long, did it? Tom Scott, one of the cu...

SearchCap: The Day In Search, January 24, 2013

searchengineland.com 24 Jan '13, 10pm

Yandex Launches Experimental “Wonder” Voice Social Search App For The US Yandex, the company behind the leading search eng...

SearchCap: The Day In Search, January 8, 2013

searchengineland.com 08 Jan '13, 10pm

3 Areas That Get Overlooked When Building Links In A Bubble One of the most frustrating things about doing a link campaign...