06 Oct '17, 6pm

Memoirs On the Move From Programmatic to Paid Social

In the (relatively) short time I’ve been in digital advertising, I’ve had the good fortune to work on what a lot of the industry would call “both sides” of paid media – social and programmatic. In truth, paid media sports more options than a Crayola starter-pack, but these two broader categories frequently make up the opposing sides of an ongoing argument that revolves around granularity of targeting vs. scale. It’s also understandable that social and programmatic would take up such a large portion of the digital conversation with the duopoly that is Facebook and Google. If you’re anything like I was before I came to Portent, you may be curious about the pros and cons of “the other side,” whichever that is for you. Here, I’ll offer my impressions as a young, front-line advertiser, who’s worked in-house at a programmatic DSP (demand side platform), and at Portent where we d...

Full article: https://www.portent.com/blog/social-media/move-from-progr...

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In the (relatively) short time I’ve been in digital advertising, I’ve had the good fortune to work on what a lot of the in...

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