16 Jan '13, 8pm

Back To Basics: Getting Started With Keyword Research & Content Creation

Back To Basics: Getting Started With Keyword Research & Content Creation

Sometimes, the best path to success in SEO is going back to the basics of good old fashioned keyword research and content creation with the end goal in mind: the customer and the conversion. In this article, I’ll look at a website that was submitted for review from a “Keywords and Content” focus. The site is Restoration Parts Source (RPS), an e-commerce website supplying restoration car parts and accessories for new, vintage and classic U.S. makes and models. 1. Don’t Focus Only On Broad Keywords In his submission, Michael, RPS’s Web consultant, listed some keywords that are important to them, such as [classic car parts] and [restoration car parts]. While you do want to improve search results for broad keywords like these if you can, the competition can be very high. Plus, you’ll often find the actual business from broad keywords may not be as significant as you expect. In...

Full article: http://searchengineland.com/back-to-basics-getting-starte...

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