16 Jan '13, 2pm

How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach & Performance

How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach & Performance

Since its launch a few months back, the Facebook Exchange (aka FBX) has created lots of buzz amongst companies involved in Real Time Bidding (RTB). While much of the initial discussion about FBX was centered around low-funnel tactics such as site retargeting, more companies (including my company, Simpli.fi ) are now complementing site retargeting with upper funnel tactics such as search retargeting on FBX. I have written prior articles about the opportunity that search marketers have to leverage their expertise with keywords into success with real time bidding in general, and in particular with search retargeting. The emergence of FBX only enhances this opportunity by improving both the reach and the performance of RTB campaigns. Here is how FBX is making an impact: Greater Reach The most direct and obvious advantage that FBX is bringing to the search retargeting and site ...

Full article: http://searchengineland.com/how-facebook-exchange-fbx-can...

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