16 Jan '13, 2pm

Winning The Conversion But Losing The War

Winning The Conversion But Losing The War

I’m writing this from a cruise ship in the middle of the Pacific Ocean (well, actually, about 500 yards from Cabo San Lucas). This is my first cruise, and it’s been an interesting experience. My expectation was that this would be an all-inclusive vacation on water; the reality has been somewhere between a crass timeshare sales pitch and a Las Vegas buffet. Image via Shutterstock What, you ask, does this have to do with search engine marketing? A lot, actually. This trip has reminded me of something very important to all marketers: the difference between a one-time purchase and a lifetime customer. In the parlance of online marketers, I’d describe this as the difference between your cost-per-acquisition (CPA) metric and lifetime-value (LTV) metric. CPA Vs. LTV As a brief refresher, CPA is the cost you pay to acquire a customer via SEM (many retailers use ROI or ROAS (return...

Full article: http://searchengineland.com/winning-the-conversion-but-lo...

Tweets

Bitcoin Conversion Mobile Application by biggcl...

freelancer.com 16 Jan '13, 9pm

Looking to add functionality to website www.quickclique.net. It is going to be designed as a drupal cms and bitcoin exchan...

Fuck! After watching this, I feel even more scare.

clicknetwork.tv 16 Jan '13, 12pm

76902 views 46 Comments 10 ratings login to rate Xiaxue's Guide To Life: EP42 - Losing Your Wisdom Teeth Xiaxue goes for s...

Creating Conversion Out of Content

Creating Conversion Out of Content

seomoz.org 24 Jan '13, 5pm

In a recent post on the Ascent Internet blog, I laid out the case for compelling Web content from a marketing standpoint. ...

Last to Die A Marine Officer sent me this letter. Please read:

Last to Die A Marine Officer sent me this lette...

michaelyon-online.com 17 Jan '13, 3pm

Seems very much like John Kerry's "how do you ask a man to be the last man to die in Vietnam? How do you ask a man to be t...

As the debate over gun control rages on, here are seven companies that are turning weapons into peaceful accessories

As the debate over gun control rages on, here a...

ecouterre.com 16 Jan '13, 7pm

You know what gets us really fired up? Peaceful protests, civil debates, acting not reacting—anything that doesn’t involve...

4 Principles Of Conversion Content Marketing via @sengineland

4 Principles Of Conversion Content Marketing vi...

searchengineland.com 26 Jan '13, 11pm

Content marketing, in the words of Chris Brogan, can really “shake the tree .” Thriving at the intersection of SEO and soc...

Undersea pods to hold US war supplies

Undersea pods to hold US war supplies

defensetech.org 16 Jan '13, 9pm

The Navy wants to build unmanned platforms that it can place in the depths of the the world’s oceans to have them float to...

Holy Grail of eCommerce Conversion Optimization...

seomoz.org 23 Jan '13, 3pm

As much as you might think that users want to spend time on your store, the truth is that users want the buying process to...