04 Oct '17, 2pm

7 Ways to Keep Great Content from Dying a Slow, Unremarkable Death by @stoneyd

A website that isn’t adapting is a website that’s dying. The internet changes so fast that the moment you stop improving your website is the same moment that you start losing momentum and falling behind the competition. If your site isn’t actively adapting to the changing nature of the web, it’s stagnating and growing outdated, stale, and – yes – even boring. And the content on your website is no different. I don’t need to tell you (but I will anyway) that content is an important part of successful digital marketing. But content, once published, immediately begins the journey of becoming old content. And old content is dying content. Every once in a while, some content is so spectacular that it transcends time. But that’s a rarity. If you think about all the books that have been published throughout history up until 100 years ago, only a fraction of them are still being pr...

Full article: https://www.searchenginejournal.com/keep-website-content-...

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