7 Predictions for 2013: Search Marketing & Big Data Analytics

Without a doubt, 2013 will be even more challenging for search marketers to break through the noise and engage with their audience. The amount of information and the fragmentation of online consumer channels will continue to grow exponentially and people will exert more power over how they express their intentions and where. At the same time, the search ecosystem will continue to change rapidly – a new search solution from Facebook, changing guidelines and algorithms from Google, further consolidation of product search by Amazon, or more meaningful market penetration from Bing. Search and marketers will have more complexity and change to address. 1. The Majority of Consumer Purchasing Decisions Will Involve a Mobile Device Smartphone penetration is now higher than 50 percent in the U.S., and with falling device prices and broader availability, that penetration rate will ex...

Full article: http://searchenginewatch.com/article/2236472/7-Prediction...

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In 2013, search #marketers can act as the channel closest to #consumer centered #marketing: [link] #bigdata
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Selling things on Facebook is like selling things in a bar, says Gilt chairman Susan Lyne [link] via @PaladorBenjamin
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@Cisco_Mobile » 16 Jan '13, 6pm
Here's where Search Marketing & Big Data Analytics are headed in 2013 [link]