03 Oct '17, 5pm

Google releases a variety of AMP updates: scrolling animations, video analytics, fluid ad support

Yesterday, Google announced several Accelerated Mobile Pages Project (AMP), technical updates . These included scrolling animations, an improved responsive-navigation sidebar, support for video analytics, fluid ad support and other features to improve ad targeting. Here’s a little more color on the list of new capabilities: Scrolling animations: enables “parallax effects, subtle zoom or fade-in of images, and starting or stopping animations” Responsive sidebar: “improvements to amp-sidebar enable changing display format based on the width of the viewport” Native video analytics support in AMP Improved Client ID information to enable consistent ID recognition as users migrate between AMP and non-AMP pages Fluid-ad support for publishers: enables publishers to request ads where the ad size is unknown The post that goes into more technical detail about each of these updates i...

Full article: http://searchengineland.com/google-releases-variety-accel...

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