03 Oct '17, 2pm

Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics…

The open-source AMP project was announced by Google in 2015 to speed up the mobile web. Specifically, AMP was aimed at improving the rendering of content pages on mobile devices. Since that time, AMP has been greatly expanded to include ads and analytics. AMP for Ads (and landing pages) was introduced in mid-2016. Meanwhile, AMP-enabled content pages moved out of the “top stories” section — where news results are displayed — and

Full article: http://searchengineland.com/google-releases-variety-accel...

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