03 Oct '17, 12pm

7 Types of Content That Will Rock Your Inner Monster (Regardless of Industry)

As we’ve been preaching for years: If you have a website, you’re a publisher, and you must start thinking like one! If you’re not producing fresh content on a regular basis, you’re already behind. Print publishers create content to survive because that’s their business. On the Internet, it’s the same for you. You need to keep thinking about content ideas all the time , and encourage your entire staff to do the same. You can certainly create a killer blog or podcast as the cornerstone of your content portfolio. But it’s more efficient and effective in the long term (and necessary for larger organizations) to take a broader view – to create content that can come to life in various formats, across many different platforms, and that can address multiple audiences. In the spirit of Halloween (yes, it’s that time of year already), we’re going to highlight the best types of conte...

Full article: http://www.verticalmeasures.com/content/7-types-of-conten...

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