03 Oct '17, 11am

Tracking the Accelerated Mobile Pages (AMP) Project

Tracking the Accelerated Mobile Pages (AMP) Project

By its nature, AMP is restrictive. Imposing strict limits is how AMP ultimately increases speed and reduces bandwidth. If you’re thinking that restricting the HTML might restrict some functionality, you’re right. There’s a fair share of third-party software that isn’t yet integrated with AMP, which can limit certain functionalities like data tracking. And, even though AMP does support Google Analytics, AMP requires a different analytics tag than what is used in standard HTML — and it needs to be implemented on all AMP pages. For larger sites, this can be no small lift. In fact, AMP’s limits can make the implementation effort fairly heavy across the board.

Full article: http://searchengineland.com/tracking-accelerated-mobile-p...

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