How to Define a Web Analytics Process to Drive Better Insights

Customization of data collection code is of paramount importance to web analysts because it constitutes the fundamental building blocks required for advanced visitor segmentation above and beyond what software provides out of the box. Unfortunately, customization doesn’t come free. There is an opportunity cost of developer or publisher time and sometimes third-party vendor involvement is required. Due to this tradeoff, businesses and web analysts are often faced to make tough compromises when faced with the task of implementing web analytics code, or enhancing it to support better insights. Here are some tips to help you introduce processes to get your delicious analytics pie and eat it too! 1. Assemble a List of Reporting Requirements From Your Business Partners Engage your businesses’ stakeholders early in the process to define what reporting will look like, and go one s...

Full article: http://searchenginewatch.com/article/2236435/How-to-Defin...

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