02 Oct '17, 4pm

Should you AMP?

Be an affiliate marketer – I don’t mean become an affiliate marketer, but think like one when it comes to your AMP content. One of the things good affiliate marketers are great at is compelling the visitor to click on the links they want them to click on. If you want to increase visits to your site from Google hosted AMP pages, use the same tactics that affiliate marketers use. Save the best for last – Include most of your content in the AMP post, but not all of it. For example, right when the article gets to the best part, place a “Read More” link that will convert the reader into a visitor to your site. You can use an anchor name on your site as a bookmark that will jump the visitor to the conclusion of your post. Use everything AMP has to offer – AMP ‘s UX is minimalist by design, but that doesn’t mean you don’t have options. Make sure you review all of AMP ‘s documenta...

Full article: https://raventools.com/blog/should-you-amp/

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