02 Oct '17, 12pm

Make Your AdWords Call-Only Ads Stand Out

Location extensions – These are tied to your Google My Business (GMB) account and show your business location. For searchers who want someone nearby this is a great way to win the phone call over your competitors. Callout extensions – These are small text snippets of up to 25 characters. Usually on mobile there will be 3 of them displayed with the ad. Given that you only get 70 characters of control with call-only ads now (description lines 1 & 2) this could basically double the size of your ad, which is amazing on small, mobile screens, and also give you twice the text to sell your product/service. Structured snippets – These are small lists like Brands or Types to specify what you do. If you’re in the home services industry you could mention the brands of air conditioning units you service or mention that you do electrical, plumbing & drywall repair. Another great way to...

Full article: https://www.searchenginepeople.com/blog/make-adwords-call...

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